The SCAP is the guiding principle of ASAS. This Code seeks to promote a high standard of ethics in advertising through industry self-regulation. The basic premise of SCAP is that all advertisements should be legal, decent, honest and truthful. SCAP was formulated against the background of national law, international law and practice, including the International Code of Advertising Practice published by the International Chamber of Commerce.

SCAP 2008 is now available for download here.

Have a query on SCAP?

Contact ASAS:
Advertising Standards Authority of Singapore (ASAS)
c/o Consumers Association of Singapore
170 Ghim Moh Road #05-01
Ulu Pandan Community Building
Singapore 279621
Tel: 6461 1888
Fax: 6467 9055
Email: asas@case.org.sg
Contact: Ms Jean Lim
Asst Admin Secretary