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Celebrate with Us

50 years – Empowering Consumers Today & Tomorrow

2021 marks 50 years of CASE’s efforts in consumer protection, advocacy and empowerment.

It has been a meaningful journey and we invite you to find out more about our history and milestones since our formation in 1971, and how we will continue to empower consumers for tomorrow.

President’s Message

Melvin Yong

CASE President
Looking ahead, CASE will continue to stay relevant to the needs of consumers and look into new areas where we can advocate for consumer rights.

Melvin Yong

CASE President
Welcome to the CASE 50th anniversary commemorative website.

CASE was formed in 1971, when the National Trades Union Congress (NTUC) and a passionate group of consumers came together to advocate for the protection and promotion of consumers’ interest amid price fluctuations and unfair trade practices. Since then, it has been an eventful 50 years.
We invite you to find out more about our history and milestones on this website, and learn how we have worked closely with various stakeholders to shape the consumer landscape in Singapore over the past 50 years.

We would like to thank our many passionate volunteers, consumer champions and other stakeholders for supporting our cause in protecting consumers over the years. Looking ahead, CASE will continue our efforts to protect and empower consumers, especially in this new digital age.
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Video gallery

Learn about the story of the consumer movement over the past 50 years, and how CASE is staying relevant amidst changing consumer trends.

  1. 11 August 1971

    CASE was formally constituted

    • Amidst fluctuation of prices for essential items and unfair practices in the marketplace, the National Trades Union Congress (NTUC) and a passionate group of consumers came together to advocate for the protection and promotion of consumers’ interest. The result: CASE was formally constituted on 11 August 1971. CASE campaigned strongly for price stability and flagged out unfair practices.

  2. 1976

    Formation of the Advertising Standards Authority of Singapore (ASAS)

    • CASE formed ASAS to promote ethical advertising and self-regulation of the advertising industry in Singapore. The Singapore Code of Advertising Practice was issued to guide industry players.

  3. 1996

    Government matching grant for the CASE Endowment Fund

    • At the National Day Rally 1996, then-Prime Minister Goh Chok Tong announced one-for-one dollar matching grant up to $5 million for the CASE Endowment Fund, which funds CASE’s consumer education efforts.

  4. 1999

    Establishment of CaseTrust

    • CaseTrust was established to instil consumer confidence and to encourage businesses in the retail industry to adopt fair trading and good business practices.

      Today, there are 8 accreditation schemes tailored to the needs of different industries, such as spa and wellness, motoring, and renovation contractors, with more than 800 entities accredited.

  5. 1999

    Formation of CASE Mediation Centre

    • To encourage consumers and businesses to resolve their disputes amicably, CASE Mediation Centre was formed. Where disputes could not be resolved through negotiations, parties have the option to consider resolving them with neutral and independent mediators. In 2020, CASE Mediation Centre handled 120 cases and recovered more than $370,000 for consumers.

  6. 2004

    Passing of the Consumer Protection (Fair Trading) Act

    • The Consumer Protection (Fair Trading) Act (CPFTA) was enacted to protect consumers against unfair practices. It is the result of years of advocacy by CASE and its Fair Trading Legislation Committee. CASE first urged the government to introduce fair trading laws in 1979 due to the need for a fair and equitable marketplace.

  7. 2005

    Facilitating cross-border dispute resolution

    • In what is believed to be the first of its kind, CASE signed Memorandums of Understanding (MOUs) with the China Consumers’ Association (CCA) and other overseas consumer associations to resolve cross-border consumer disputes. Today, CASE has MOUs with 9 countries/territories.

  8. 2012

    Lemon Law enacted to increase protection for consumers.

    • The Lemon Law was passed in after years of lobbying by CASE. With the Lemon Law, consumers have additional protection when faced with defective goods. CASE conducted a series of outreach events to educate consumers and businesses on the provisions of the new law.

  9. 2019

    Launch of Price Kaki

    • CASE launched Price Kaki, a mobile application, to help consumers compare prices and promotions of common household items, groceries, and hawker food. Today, we have received more than 75,000 downloads for the mobile application.

  10. 2020

    Introduction of Fuel Kaki

    • CASE introduced retail fuel price comparison website, Fuel Kaki, to provide consumers with timely information on pump prices and promotions for easy comparison and help them stretch their dollar when they refuel. Today, the website receives more than 20,000 views every month.

Conference on Building Trust and Strengthening Consumer Protection in the Digital Age

CASE organised a conference on Building Trust and Strengthening Consumer Protection in the Digital Age to commemorate CASE’s 50th anniversary. Mr Gan Kim Yong, Minister for Trade and Industry graced the event as Guest-of-Honour. Ms Low Yen Ling, Minister of State, Ministry of Trade and Industry & Ministry of Culture, Community and Youth also attended the event as special guest. A total of 189 guests comprising of unions, stakeholders and volunteers joined us at the event.

During the event, Mr Melvin Yong, CASE President, shared about the accomplishments and milestones of CASE over the past 50 years and announced the five key strategic focus areas that will guide CASE’s efforts into the near term to better protect consumers of today and tomorrow.

In line with the first strategic focus area – ‘Strengthening consumer protection in e-commerce’, Mr Gan and Mr Yong launched the Standard Dispute Management Framework for E-marketplaces. The Framework will serve as a guide for e-marketplaces to resolve disputes swiftly and equitability and to provide consumers with a uniform dispute resolution process across e-marketplaces. During the event, Lazada Singapore signed a Memorandum of Understanding with CASE to be the first e-marketplace in Singapore to adopt the Framework.

As part of the CASE50 celebrations, CASE also took the opportunity to appreciate key volunteers, partners, and stakeholders for their contributions to CASE over the years. A panel discussion involving key stakeholders as panellists was also held to discuss how various stakeholders could work together to promote trust and strengthen consumer protection in this digital landscape.

The Consumer

In this commemorative issue of The Consumer, we reminisce about our historic milestones, learn about the close collaborations with various stakeholders to shape the consumer landscape of Singapore, as well as the challenges that we had to overcome over the past five decades.

Messages from our friends & partners