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CaseTrust-DSAS Joint Accreditation Scheme for Direct Selling Businesses

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In 2014, the Consumers Association of Singapore (CASE) and the Direct Selling Association of Singapore (DSAS) developed a joint accreditation scheme for the direct selling industry.

With the introduction of this scheme, consumers can easily identify professional and credible direct selling businesses simply by checking whether the company displays the CaseTrust logo. CASE endeavours to offer better consumer protection by getting these companies to adopt the CaseTrust standards. Over time, the image of direct selling industry is expected to be enhanced.

What can Consumers Expect from a CaseTrust-DSAS Joint Accredited Direct Selling Business?

Goods and services of satisfactory quality
Accredited businesses must ensure that goods and services are of satisfactory quality as defined in the Sales of Goods Act S14 (2), Lemon Law and the Consumer Protection (Fair Trading) Act.
Seven-day cooling off period
A noteworthy feature of the CaseTrust-DSAS accreditation is the seven-day cooling off period, which allows consumers to cancel their purchases without penalty. This is beyond the five-day cooling-off period stipulated by law.
Clear fee policy
Policies on fees and fee refunds must be clearly articulated to the customers and documented. The policies will also be adhered to the terms and conditions of the contract agreed by both the business and consumers.
Well-defined business practices
Besides good business practices and systems, there should be a redress system with proper and clearly defined dispute resolution mechanisms for the business and customers.
Well-trained personnel
The business must ensure that it has trained sales staff who do not practice unethical sales tactics and are able to provide good customer service.

Frequently Asked Questions


Accreditation FAQ

  • How to apply for CaseTrust accreditation?
    You may apply for CaseTrust accreditation via our online form. Alternatively, you can download a set of the Information Kit here. The Application Form can be found in the information kit. Please fill in the Application Form and submit a cheque for application fee made payable to "Consumers Association of Singapore". The criteria checklist will be sent to you for preparation of documents upon receipt of the form and fee. Upon receipt of your supporting documents for assessment and full assessment fee, we will then send it to our assessor(s) for assessment (i.e. audit).
  • What is the scope of CaseTrust's accreditation scheme?
    CaseTrust’s Accreditation scheme includes the assessment of good business practices such as transparent business policies, feedback management, dispute resolution etc. The scheme consists of criteria which cover Policies, Communication, Personnel and Practices & Systems.
  • How much is the fee?
    You may refer to the information kit that you can download here for more details on the fees. The fees depend on the size of the business.
  • Who conducts the assessment?
    CASE maintains a pool of professional and independent assessors to conduct assessments under the CaseTrust scheme. This will ensure that assessments and audits are neutral and not prejudiced.
  • Does CaseTrust accredit B2B businesses?
    CaseTrust assessment criteria focuses on B2C businesses. If your business only has B2B transactions, it will not be eligible for CaseTrust accreditation.  However, if your business has both B2B and B2C transactions, then the accreditation is only awarded to the B2C area of your business.

Info & Application kit

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Info Kit - Direct Selling Business 1 Jan 2024